Journal

Maquillage

We love a smoky eye and lashes. Maquillage for our first photo shoot by wizard Kaija Mistral


Crown wreath

Crown headgear is usually worn to convey power, legitimacy, victory, and triumph. The “Oula” in Oula Company means "will and determination" and is a derivation of Erika’s great-grandmother’s name, Lula. Izzie Klingels of Marigold and Mint designed this gorgeous peony wreath for us.


Hassan Hajjaj poof

Check out Erika’s moroccan inspired Hassan Hajjaj poof featured in our first editorial photos shot by the most amazing Dorothee Brand of Belathee Photography. We love the North African influence in Hassan’s work and send-up of LV luxe.