The OULA Company x Liberty London Collaboration
When The OULA Company was given the opportunity to collaborate with the historic and iconic Liberty London brand, we were thrilled! Liberty London prints and fabrics are synonymous with classic luxury and since we are a pattern-forward brand, the partnership felt authentic and organic. We have two of our classic styles, the Tiered Midi Dress and the Tie Neck Tunic in two of our favorite Liberty London prints, and they are just the thing if you want to be a little more subtle in your OULA Company options.
Liberty Fabrics is committed to making continuous progress in sustainability through their textile production, from responsible supply chain management to the introduction of innovative bases made with recycled and renewable fibers. Preventing waste from entering landfills is a key focus for Liberty Fabrics – as such, all fabrics that are not sold during the course of the season is retained and reused for upcycling projects. Using pre-existing prints and fabrics, fashion brands, such as The OULA Company, are able to create innovative new garments that close the loop, remaining respectful of the finite resources of the planet.
We are beyond excited about this collaboration and are looking forward to many more partnerships in the future!